• Featured in 'Drawing Attention', Victionary
  • June - 2022
  • TUKATA TRADITIONAL, TUKATA BLUE brand design was introduced in Victory's Drawing Attention. Founded in Hong Kong in 2001, Victory is a design publisher that is drawing attention in design and contemporary art and continues to publish design and art-related books such as visual art, graphic design, illustration, calligraphy, fashion, architecture, product design, and art. The collection of projects featured in DRAWING ATTENTION serve to inspire designers with a variety of illustration styles and settings that help to add more narrative layers to a brand. From small businesses looking to highlight their charm to bigger ones in need of ‘humanising’ their touchpoints, the book showcases drawings that effectively bridge the creative and commercial to draw attention. Details can be found at below link.

    TUKATA TRADITIONAL, TUKATA BLUE 브랜드 디자인이 Victionary의 Drawing Attention에 소개되었습니다. 2001년 홍콩에서 설립된 Victionary는 디자인 및 컨템퍼러리 아트 분야에서 주목받고 있는 디자인 전문 출판사로 비주얼 아트, 그래픽 디자인, 일러스트, 캘리그래피, 패션, 건축, 제품 디자인, 미술 등 디자인과 예술 관련 서적을 지속 출간하고 있는 출판사입니다. Drawing Attention은 일러스트를 활용하여 브랜드에 내러티브를 가미한 프로젝트들을 수집한 책입니다. 자세한 사항은 victionary.com에서 확인이 가능합니다.


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